Organic cosmetic demand grows
Posted - February 1, 2010
Organic cosmetic demand grows
According to British market research company Organic Monitor, the global market for natural and organic cosmetics is growing by over US $1 billion a year and exceeded US $7 billion in 2008. In Brazil, the Ministry of Agriculture is designing a regulation for organic cosmetics.
Instituto Biodinamico (IDB), a leading certification agency, reports strong demand from cosmetic ingredient manufacturers. It currently has around 40 certified companies of which only four are certified cosmetic manufacturers. One of those certified companies is family-owned Magia dos Aromas with an output of 2,000 units per month of vegetable-based cosmetics. (last sentence is OK?)
The FSC label for forestry products is also popular among small and medium companies, which is leading Organica of Santana do Paraiba, a manufacturer of cosmetics and personal care products, to set up franchises from 2010 onwards.
Biofach says the international natural cosmetics market is still growing. The difficult economic environment has astonishingly little effect on the sector’s stable growth record. According to a sample analysis by the international market research institute IRI Information Research of Nürnberg, Germany, natural cosmetics achieved 7.6 % sales growth in the German retail food trade and drugstores in the first half of 2009. In 2008, the entire German market for certified natural cosmetics had grown by almost 10 % to 672 million EUR, with a market share of 5.3 % in total cosmetic sales.
Organic Monitor forecasts continuing growth potential. Estimates indicated that European sales figures rose by 13 % in 2009, with France and Germany showing the fastest growth. The market volume in Europe could reach 2 billion EUR in 2010. At international level, the United States and Asia, primarily Japan and Korea, remain the strongest buyer markets.
2X+ Distribution imports unique beauty lines to France
Posted - December 21, 2009
2X+ Distribution imports unique beauty lines to France
By Angela Mallaroni
The competition in France, known for its cosmetics industry, is extremely high. Following the discovery of the Pure Herbs Icelander line, in 2004 entrepreneur Johan Herelixha embarked in the adventure to import this and other unique high quality beauty and health products. Aware of the challenges ahead, he was determined to succeed in the tough, but attractive French market.
The selected imported lines had to be special and not easily found locally. A good concept, formulation, presentation, sustainability and commitment from the supplier are key elements. Exhibiting at two consecutive editions of Natexpo, the bi-annual trade show in Paris, has been a great venue for 2X Distribution to introduce new lines and get a first hand impression of the market reaction.“Natexpo offers great visibility and a chance to meet clients, which are mainly specialized chains such as Naturalia and Biogénération and over 200 independent retailers”, says PR manager Marion Billier. Natexpo is also meeting point with their ten sales agents across the nation and to get in touch with foreign firms looking for representatives. Johan also visits BioFach in Germany to explore the range of foreign new products with best potential for the French market.
Besides Pure Herbs, Johan and his team currently distribute recognized brands such as Aurea (Belgium), Aubrey Organics (USA), Bentley Organic (United Kingdom), Butai (Israel), Edelsuiss (Switzerland) and Flores Farm (Germany).
Herbal Medicine, from Field to Factory
Posted - June 8, 2009
Gaia Herbs Announces Annual Summer Solstice Open House
America’s Gaia Herbs, grower and manufacturer of organic botanical medicines, welcomes the public to its annual Summer Solstice Open House. The June 20th event will take place 10 am – 4 pm in Brevard, NC, United States of America. Visitors may tour the 250-acre certified organic farm and state-of-the-art manufacturing facility.
The company grows herbs such as Echinacea, California Poppy, and Valerian. All should be in full bloom June 20, one of the longest days of the year. Walk the fields, or ride on a tractor-led wagon to each spot.
Tours of Gaia’s certified organic manufacturing facility will give guests a behind-the-scenes understanding of how herbs are extracted, formulated, encapsulated and packaged for sale. All tours are offered on a first-come-first served basis.
Gaia is a USA-based certified organic grower and manufacturer of liquid herbal extracts. The company cultivates 250 acres of medicinal herbs which, along with operations at the 36,000 square-foot manufacturing facility, are organically certified annually by Oregon Tilth under the USDA’s National Organic Program.
Light refreshments and entertainment will be provided, including face painting, local music, and songs and stories by noted naturalist, herbalist and storyteller Dan Noland. An eco-highlight, staff will conduct workshops on how to make a rain barrel for drought management.
Visitors are encouraged to bring water bottles - refills are free! Wear shoes and clothing suited for a day on the farm.
For a complete schedule and directions, visit www.gaiaherbs.com.
China’s market shows potential
Posted - April 1, 2009
China’s pretty face
By Adriana Michael - As printed in O.W.N. Winter 2009
When people think of China from a business perspective, probably the last thing to come to mind would be high-end, certified organic cosmetics, but Jasmin Skincare has broken the perception barrier. Run by Gordon Chalmers and Lihua Song, an Australian husband and wife team, the company has launched itself into the Chinese market with great success.
Jasmin Skincare opened its first retail counter in a high-end shopping centre in Guangzhou in October 2008, with plans for seven more points of sale next year.
“Significant sales have kicked off this year with our products now becoming available around China and at counters in the major department stores,” Chalmers said.
With the beauty and lifestyle industry booming in Asia, Jasmin Skincare is ready to tackle it head on, but theirs is not an overnight success. It took the company three years to go through China’s stringent product testing.
After setting up in an old bio-dynamic fruit orchard and jam factory at the top of Mount Tambourine, in the beautiful Gold Coast hinterland of Australia, Jasmin Skincare has focussed since 2005, on foreign rather than domestic markets.
“China does offer amazing market potential,” said Valerie Bell of Bell Alliances, a Canadian based consulting firm that assists Asian and North American companies in the natural and organic food and health care sectors, “but interested parties need to be aware that there is need of strong commitment, perseverance and a readiness to make serious investment”—something Chalmers and Song were definitely willing and able to do.
Bell also explained that the best type of person to navigate business challenges particular to China would be someone with a dual upbringing, perhaps Chinese-American or Chinese Canadian, who was also perfectly fluent in the language and customs of that country. Given that Australian citizen Lihua Song was born in China and is fully bicultural, tapping into the Chinese market seemed the logical choice for Jasmin Skincare.
Though there are no official systems in place to secure a national distributor and gaining national media coverage is notoriously difficult for foreign companies, Song’s bicultural advantage opened many doors. Amazingly, most local and national TV stations in China and Hong Kong have offered Jasmin Skincare major coverage. There was also a program about her life story on national TV during the Chinese New Year celebrations.
“This is obviously a huge thing for a small company,” said Lisa Tristam, spa and aromatherapy business development manager at Jasmin, “and we hope it’s the start of something big.”
Queensland Trade Minister John Mickel said Jasmin Skincare was making the most of the booming luxury markets in China, and have to be commended on being the first certified organic skincare range to pass the strict Chinese Government import certification.
“The Chinese are traditionally tough negotiators ,” said Bell. “They want imported goods, but as much as they are willing to pay for organics, they also want low prices.”
Responding to customers’ needs, Jasmin is committed to helping people by having nutritionists and skincare professionals available to educate people about the importance of organics. In fact, education is how the idea for Jasmin Skincare germinated. Several years ago, Song’s father was diagnosed with cancer, and she started looking into natural medicines. What she found inspired her to delve deeper into natural healing alternatives and natural skincare products. A mere seven years later, Jasmin Skincare is poised to go national across China, a country whose sense of organics is not highly spread yet.
“In Hong Kong the organic sector is much more developed than in mainland China,” said Valerie Bell. “Therefore it is a much easier gateway to enter the giant tiger. Hong Kong has a bilingual workforce, lots of people who have travelled the world, a better mix of west and east. There are also large distribution chains based there to serve not only China, but also other Asian markets.”
These challenges notwithstanding, Jasmin Skincare’s strategy for China is to open more upscaled skincare outlets, holistic lifestyle and well-being stores, and Jasmin spas.
Riding high on the crest of their success in China after only four months, Gordon Chalmers said, “If we got a 12 million dollar order on our first sale, don’t tell me there is no market in China for high-end organic products.”
Predictions for 2009
Posted - March 30, 2009
Organic Monitor Shares 2009 Predictions
Presented by Amarjit Sahota, Organic Monitor
With the slowdown in the global economy, uncertainty for ethical & sustainable industries built up during 2008. Organic Monitor, a UK based business research & consulting firm specialized on the global organic sector & related product industries, has offered its predictions for 2009.
Organic Foods
Global sales of organic food & drink have been increasing by over US $5 billion a year, reaching US $46 billion in 2007. Positive growth is expected to continue in 2009, however slower growth rates are envisaged in countries affected by the financial crisis.
The UK market has been the most adversely affected because of the harsh economic climate reducing consumer expenditure. Other countries have been less affected with double-digit growth still continuing in northern European countries. Although consumer demand for organic foods remains high, increased price sensitivity is leading consumers to ‘trade downwards’. 
Thus, organic food sales from discounters and other low-cost retailers are increasing at the expense of other retailers. Retailer private labels are also becoming more popular than manufacturer brands.
Natural Cosmetics
Global sales of natural and organic cosmetics are increasing by over US $1 billion a year. As for organic foods, most demand is concentrated in Europe and North America. Preliminary research shows that European sales exceeded US $2 billion for the first time in 2008.
Healthy market growth rates are continuing in 2009, with most growth observed in mainstream retailers like supermarkets, drugstores and pharmacies. Retailer private labels are a major driver of market growth; a growing number of retailers are launching certified natural & organic cosmetics under their private labels, offering consumer low-price quality products. However, some rationalization is expected in 2009 due to a large number of brands competing with private labels for retail shelf-space.
Fair Trade Products
Consumer demand for fair trade products continues to strengthen in spite of the economic slowdown. Preliminary research indicates that global fair trade product sales exceeded US $3.5 billion in 2008.
Growing interest in social & trade issues involving developing countries is driving market growth. Retailer investment is stimulating production of fair trade products; a number of European supermarkets have converted their entire supply chains of certain products to fair trade. The fresh produce category is tipped to show the highest growth in 2009.
Natural & Organic Ingredients
Slowing demand from food processors, beverage companies and other end-users is bringing supply in balance with demand. After experiencing several years of undersupply, ingredient prices are expected to decline in 2009. Increased globalization of supply chains is predicted to continue as large ingredient companies spread their production bases.
Soya & Functional Foods
Dairy alternatives are continuing to gain popularity across the globe. The success of soya milk is leading to high investment in related products, marketed as dairy alternatives and / or functional products. Oat-based dairy alternatives are expected to continue to gain ground in 2009. A major advantage soya and oat-based products have is that they can be marketed on health claims.
Many new functional foods are expected to be launched in 2009, however few are likely to have a long-term presence because of the high rate of product failures in this market.
Ethical Textiles
Rising ethical consumerism is fuelling demand for organic and fair trade textiles. New product launches are expected to continue in 2009 as investment comes in from new producers and retailers.
Sustainability
Organic Monitor also expects sustainability to become increasingly prominent in 2009. Natural & organic product companies are at the forefront of adopting sustainable and ethical business practices. This development is leading to some convergence between product sectors. Indeed, many new organic product launches contain fairtrade ingredients. The number of carbon neutral companies is also expected to increase in 2009.
Brazil Third in Organic Farms
Posted - March 30, 2009
Brazil Ranks Third in Number of Organic Farms
OrganicsBrasil Reported Successful Participation at Biofach
By Sofia Garcia, O.W.N.
Brazil, a country known for the cultivation of both exotic and staple food ingredients, currently ranks third in terms of number of organic farms, according to a recent survey by the International Federation of Organic Agriculture Movements (IFOAM).
This vast Latin American country, which concentrates most of the Amazon rainforest, has been leading the world in production or export volume of coffee, soy beans, cane sugar, orange juice and beef. Now it also offers a wide range of organic certified products for export. Thirty one exhibitors with quality ingredients such as cashews, acai berries, cacao, coffee, and processed foods, supplements, essential oils, cosmetics and even apparel made of organic certified cotton were on display at the OrganicsBrasil Pavilion at Biofach in Nuremberg, Germany this past February 19-22. Exotic Umbu fruit jam and Baru nuts, where two new product introductions at the fair.
OrganicsBrasil also had a stand for the first time at Vivaness (Biofach’s sister and parallel fair for personal care products), with leading Brazilian natural cosmetics firms Ecove and Surya present. Beraca, Brazilian leading supplier of natural and ethical cosmetic ingredients was also showing its range for the third time, first under the umbrella of OrganicsBrasil. “Biofach ‘09 was impressive”, said Filipe Sabara, Beraca’s business director. “The organic market has been growing each year in different product categories, and in the personal care market, it was amazing to see an increase of exhibitors and visitors, compared to Biofach last year”. Sabara added that visitors seemed more focused and knowing the products they wanted to find.
The Beraca group is working hard to supply products that will help natural cosmetics manufacturers continue strong focus on “naturally and organically” claims, which may help them go through tough economic times. Surya export manager Vinicius Vasconcelos was also satisfied with the response to his line at Biofach. “Interest has been high and we have excellent medium term prospects for closing deals with retailers and importers.” Surya’s products use ingredients from the Amazon and are fair trade certified.
According to Ming Liu, OrganicsBrasil project manager, the thirty one Brazilian exhibitors at Biofach generated an estimated $21.8 million in sales opportunities.
“Despite fewer visitors, approximately 30% less than previous years, we noted that those who did appear were more objective, focused on closing deals and establishing long term partnerships”, said Ming Liu. “The results achieved by Brazilian participants were solid and positive.” This season OrganicsBrasil also had a pavilion at Expo West in Annaheim , March 5-8 and is joining the Brazilian pavilion at Sial Montreal, April 1-3 exploring the Canadian market.
More information available at www.organicsbrasil.org.
Organic in the Personal Care Aisle
Posted - January 12, 2009
A Pretty Controversy
By Adrian Larose
A new European “organic” cosmetics standard has reignited debate over what it should take to be labeled organic in the personal care aisle, and who should be involved in making those decisions. The Cosmos (Cosmetic Organic) Standard is being developed by seven major European organizations, including EcoCert, BDIH and the Soil Association.
Certifiers, manufacturers, and industry organizations have all come under fire regarding how similar or different from organic food regulations organic personal care (including cosmetics and hygiene) products should be. Some argue what consumers put on their skin and give their children should be as healthy and natural as anything they eat, while others argue the non-organic – for now – necessity of certain large-scale chemical processes and ingredients.
Consumers already face a formidable array of various certified organic, made with organic, and natural claims as they purchase healthier ways to care for themselves. Between big names like the Soil Association and EcoCert, industry alliances such as Cosmos (in Europe) and Oasis (in North America), and various “natural” standards, there is no one acknowledged central player.
The USDA’s NOP food standard could be applied to personal care, perhaps with minor changes, many in the industry have suggested. “My company, Organic Essence, only makes USDA 95% to 100%- certified organic,” said Ellery West, president of Organic Essence. “Many large, established concerns claim that most body care products cannot be made to USDA made with standards, not to mention certified organic standards. They are wrong.”
“They have a tremendous investment in their current business models, and their branding strategies are well set,” West argues. “It is much more cost-effective to make your brand look natural, and advertise it as such, then to actually make a genuine organic product.” Her firm has just created biodegradable packaging for its lip balm and shea butters, green products in many senses of the word.
Not all standards are created equal. The Organic Consumers Association, a US consumer advocates group, gave the US NOP food standard 5 stars (when applied to bodycare), the Oasis US industry-led standard 0.5 stars, the Soil Association 3, US NSF standard 3.5, “natural” standard Natrue 0.5, and EcoCert zero.
“Consumers automatically assume that the entire product is organic and that the product itself is certified organic,” Michelle Thomas, owner of US wholesale distributor KISO Organics, said of organic labelling in personal care. “This is very rarely the case.” While a USDA NOP product (whether food or personal care) must have 95% organic ingredients and meet other requirements to feature an organic label, and at least 70% organic ingredients to have a made with organic label, standards such as Cosmos could allow firms to apply “organic” labels with organic content of as low as 20%.
Labels that use large-print, simple “organic” wording without being clear about the percentages are one hot-button issue. Being the big name star, EcoCert is pointed at as not being clear with consumers about what the word “organic” means on its diverse labels; just to look at the list of approved raw materials on its website requires a password given only to organizations that register with EcoCert.
“Personally, I will only use products that are certified organic to food grade standards,” said Thomas. Others argue such standards eliminate too many reasonable options.
Supply-chain issues do exist, West said. For instance, David Bronner of Dr. Bronner’s Magic Soaps, generally very supportive of stringent, food-safe standards, highlighted a complex manufacturing process that turns oils into key cosmetic ingredients. “The operations that do this are very capital-intensive, huge-volume operations, and impossible to get a small dedicated batch run with certified organic oil exclusively within any reasonable cost-efficiency structure,” he said, his firm having researched the topic. Organic operations do not yet consume enough of the end ingredient, he suggested, to finance an organic run-through in such a processing plant.
Still, allowing these difficult ingredients to “sunset” by permitting use for several years until the organic supply chain improves is not frank with consumers, West said. “Though well meaning, these new standards will not give health conscious consumers what they want other than confusion as to what ‘organic’ really means.”
Even water is a problem. Standards approach it differently. The USDA NOP considers it neutral – neither organic nor non-organic. If a product is, say, 70% water (as plenty of personal care items are), only the remaining 30% is considered. “Organic consumers know that the non-organic content cannot be more than 5% by non-water product weight,” Bronner said of certified organic NOP personal care.
The Cosmos standard requires 20% organic content. It counts water as non-organic, seemingly justifying this low percentage. Yet, Bonner said, “there is no implicit and accurate disclosure of non-organic non-water content” – which might constitute up to 80% of the product.
Large organizations are already taking sides. Cosmos members account for more than 1,000 certified companies and 11,000 products in about 40 countries. Firms like Clorox, a large US conventional firm, are buying up “natural” consumer-oriented companies such as Burt’s Bees, a purchase Clorox made in 2008.
Some small entrepreneurs see their own position as an advantage, though. “Small, nimble firms can innovate circles around the established behemoths. Size and scale can get in the way of innovation,” West said. Little firms have the flexibility to create genuinely organic product and standards.
And innovation is just what is needed to help gradually develop a uniform, accepted standard as to what “organic” will mean when a consumer wanders out of the produce section and into the personal care aisle.
Surya Brasil Introduces First Brazilian Organic Body Care Line for Men
Posted - December 8, 2008
Male Cosmetics with Essential Oils, Healthy Proteins and Mild Cleansing Agents
Surya Brasil, premier supplier of organic and natural cosmetics from Brazil, recently launched Sapien, an exciting new organic body care line for men, featuring the products at BioFach America Latina and Expo East.
Formulated for male skin and hair, the line features pure essential oils, gluten-free amaranth proteins and mild cleansing agents gentle enough for a man’s sensitive side yet effective enough to do the job. Each of the six formulations is certified organic through EcoCert and is cruelty-free.
“Concerns about persistent bioaccumulation of toxins in our environment have heightened our awareness about the chemicals we use in our personal care products,” says Clelia Angelon, President and Founder of the Surya Brasil brand. “Because of this, we have not included synthetic fragrance, artificial color, GMOs, artificial preservatives, sulfates, phthalates, silicone or petroleum by-products.”
Distinctively different, Sapien is a luxurious way for men to groom naturally. Using ethically-harvested plants and fruits from the Amazon, these body care products provide the elements necessary for healthy, radiant hair and a beautiful complexion. A subtle, woody aroma comes from a blend of essential oils such as cedarwood, lemon, bergamot and clove.
For more on the 2-in-1 shampoo, shower gel, facial scrub, shaving cream, after shave and hair styling gel with ingredients such as acai and acerola, visit Surya Brasil’s website.
Surya is a member of the Campaign for Safe Cosmetics and PETA. Surya Brasil products are available at health food stores, pharmacies, beauty supply outlets and other fine stores throughout the world.
Bring on the Lipstick!
Posted - November 6, 2008
Economic crises prompt up-turn in small, feel-good luxuries
Smart cosmetics firms stand to benefit from the world’s current economic troubles. While female shoppers may be pinching the pursestrings on big-ticket items, many in the industry agree that more money is spent on small luxuries like lipstick during recessions.
Feeling down? Spend a bit to brighten your lips and look your best.
Mr. Leonard Lauder of cosmetics giant Estee Lauder told Magazin, the magazine offshoot of German newspaper Süddeutsche Zeitung, that the “Lipstick Index” rose after the now-infamous date of Sept. 11, 2001. The article in the October issue of Magazin says Lauder’s US lipstick sales doubled that year!
With more conscientious consumers seeking organic options, lipsticks that are healthy for the lips, the land, and the looks are a choice more ladies looking for a little luxury may make. Organic Monitor estimated in May that organic and worldwide natural cosmetics sales would reach $7 billion by the end of 2008 – fully $1 billion more than last year’s total. Forward-thinking Germany, meanwhile, saw that category reach 5% of the total German cosmetic market in 2007, a portion valued at 613 million EUR.
Amongst the many events confirming the continued success of this industry, Vivaness stands out as one that brings the whole world of natural cosmetics together. The annual event has been held since 2006 and is co-located with BioFach Nuremberg.
With Europe’s leading certification agencies for cosmetics developing a harmonised standard for natural cosmetics, to be available later in 2008, it could be time for consumers to step up to the plate and try more of the organic beauty products that are now available to them when they really want that little treat.
Sources:
http://sz-magazin.sueddeutsche.de/texte/anzeigen/26877
http://www.biofach.de/de/press/ars12/ars25/?arspageid=25.pm.4682
Australian Organic Skincare
Posted - November 1, 2008
Jasmin Skincare: Facing the challenge of organic beauty
By Adriana Michael - as printed in O.W.N. Fall 2008
Imagine a laboratory at the top of a mountain, surrounded by virgin forests, and supplied directly with medicinal herbs, extracts, and essential oils from its own organic biodynamic farm. Such a mountain is called Mt. Tamborine in the beautiful Gold Coast hinterland of Australia, where Jasmin Skincare has developed its 100% organic certified line of skincare and cosmetics.
Founded in 2002 by Lihua Song and Gordon Chalmers, the driving force behind Jasmin Skincare has been the desire to offer people a natural and alternative range in an industry dominated by multi-nationals peddling synthetics. The company’s entire operation is vertically integrated, ensuring complete control of production, from farming of the active ingredients all the way to the end product delivered to the consumer.
Conventional wisdom in the beauty industry claims that the inclusion of a few ingredients are as far as organic cosmetics can go. They point to the sometimes poor performance of natural shampoos and deodorants as an indicator that truly natural beauty products will never sell as well as their synthetic counterparts. Fortunately, dynamic firms like Jasmin Skincare are proving those naysayers wrong.
It took this company three long years of research and development, and an investment of around eight million US dollars but, in the end, Jasmin Skincare launched its own organic line. A claim not easy to make, as water is the main ingredient in most cosmetics and water can not be certified as organic.
With Jasmine Skincare, Song and Chalmers replaced the traditional water phase with ingredients such as shea butter, aloe vera gel and beneficial plant extract.” If we use water in any product it is in the form of certified organic rosewater and limited below 10% of the total formulation”, says Chalmers. The only exception to this are the five floral hydrosol mist sprays (rose, jasmin, neroli, chamomile and lavender). The lipsticks are only produced under the category of “cosmetics”, which as such contain no water.
With the boom of the green movement, it’s all too common to see cosmetics touted as all-natural when they’re anything but natural. Some brands may even have some organic certified ingredients. However, a careful look at the labels may reveal that the formula hides the usual cocktail of toxic chemicals.
Preservatives, in particular, are often not natural, may be petroleum derived, such as parabens, known to be harmful.
Finding organic solutions that would offer the same performance as traditional cosmetics has not been easy, but Song and Chalmers are dedicated enough to their ideals to practice what they preach. The company has paid great attention to emulsification issues, preservation and efficacy of the final product. One of their best finds has been a natural citrus based preservative by UK firm Citrox Ltd. “Using proprietary ingredients such as (those from) Citrox with a range of essential oils and extracts that have known anti-microbial functions allows us to increase shelf life to near comparable levels with our ‘chemical swill’ brethren.”, says Chalmers. Testing these mixes with various blends of our own, we are getting results that far outperform even the traditional parabens”.
Many cosmetics and skincare preparations have a pH problem, not with the formulation Jasmin got from Citrox. “A secondary benefit from using the Citrox natural formula is that it pulls the pH level down to levels that match normal skin, thus making the products easier to work with”, adds Chalmers. The results have been far better than Song and Chalmers expected. “We are launching our new Migaloo mid-priced certified organic range, with Citrox as the base preservative.”
Jasmin has proved it is possible to develop 100% natural cosmetics with organic certified ingredients that perform well. The line of over 100 products is selling at selected spas and salons in Australia , China, Hong Kong and other Asian countries. Jasmin follows the Soil Association standards and has Australian OFC certification. According to Chalmers Jasmin is among the first, certified organic companies to ever pass the strict Chinese Ministry of Hygiene and CIQ import certification.
Over the past three years Song and Chalmers have developed a “show and tell” farm and manufacturing facility. Last year they hosted over 7,000 visitors. “We have given everyone a ‘first hand’ experience of both fresh organic produce and understanding how it is possible to manufacture skincare and cosmetics in an environmentally friendly way”, says Chalmers.
But the project does not end there. This year the firm undertook USDA certification and, once finalised, it plans to certify for the new EU organic standards.
The next stage is to move totally to wind and solar power generation, pay attention to a new concept of Jasmin’s themed stores and to focus on Europe, North America and the Middle East. A busy agenda ahead for an energetic duo and a lab sitting on top of a dream mountain.
