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| Advertising And Media Kit |
What could your ad do?
Bring hundreds of leads and thousands of dollars in sales.
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At Organic & Wellness News we can:
- Launch your new product or service
- Let others know your brand
- Get more quality traffic at the fair booths where you exhibit
Let us find you new buyers, business partners, or suppliers.
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The benefits?
- Best scenario: Lots of inquiries and several leads that turn into serious orders
- Average scenario: Many orders from smaller buyers and a couple of large traders
- Worst scenario: Get market exposure. Buyers will remember your brand, if you keep direct and constant communication with them
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Organic & Wellness News is the first international
and independently owned tabloid sized trade journal covering the whole spectrum
of organic, natural and eco-friendly products and services. Responding to
the market dynamics and the schedule of the main trade shows, 10,000 copies
of Organic & Wellness News are printed in Canada
twice a year (Spring and Fall). In an easy- to- read tabloid size format,
it presents previews and reviews of the main fairs, exhibitors, novelty
products and industry reports. The electronic version is constantly updated
to offer our readers and on-line
registered subscribers additional market information, the latest trends
and business ideas. |
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Circulation
A total of 20,000 copies are selectively distributed at major international
trade fairs such as BioFach, Natural Products Expo East
& Expo West, SANA, Natexpo, All Things Organic, Natural & Organic
Products Europe, Gruene Woche, InNatex, SIAL, Anuga and at other regional
venues such as BioCultura, Vivre Autrement, Marjolaine and the Brighton
Natural Show. Depending on the content of each issue, additional
circulation includes sponsored mailings to key entrepreneurs from both the
organic and conventional sectors. |
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Reader Profile
Including pass along circulation Organic & Wellness
News reaches more than 30,000 top entrepreneurs in North & South
America, Europe, the Middle East, Asia and the Pacific Rim.
Our selected sponsored mailings are carefully sent
to:
- producers
- exporters
- transformers
- traders
- consulting firms
- trade associations
and
- government organizations
- policy makers
- green investing firms
- preventive & complementary medical associations
- pharmacies & health stores
- eco-travel operators, wellness & bio resorts
- specialty & lifestyle stores
- retail chains and supermarkets
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Target sectors
- organically grown raw and processed food & beverages
- natural remedies and supplements
- fitness and health care products
- cosmetics
- apparel & home textiles
- furniture, eco-friendly appliances and accessories
- housing & transportation
- green investment
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Editorial Highlights
News and reports in Organic & Wellness News™
include product announcements, personnel changes, market trends, company
profiles on producers, transformers & retailers and legislation issues.
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Sponsored Mailings
To increase direct communication with your target audience we will gladly
mail a copy of Organic & Wellness News™
to a list companies and organizations of your choice with a letter from
our publisher stating that it is a gift from you! Ask us to mail Organic
& Wellness News™ to your best accounts, potential buyers,
suppliers, agents, or to your list of new contacts just established at a
trade fair. A proven “ice breaker” and “door opener”
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Advertising Sizes & Rates
Effective February 28, 2007
| Colour |
4c |
B/W |
| Full Page Spread (52,08 cm X 34,29
cm) |
$7,100 |
$4,400 |
| Full Page (26,04 cm x 34,29 cm) |
$5,500 |
$4,300 |
| Junior Page (19,12 cm X 23,11 cm) |
$3,800 |
$3,200 |
| 2 Column Ad Bleed (10,34 cm X 34,29
cm) |
$2,400 |
$1,800 |
| Quarter Page Ad (14,25 cm X 16,55 cm) |
$2,000 |
$1,200 |
| Strip Ad (24 cm X 6,4) cm |
$1,500 |
$800 |
| One Sixth Page Ad (9,35cm X 10,14
cm) |
$660 |
$550 |
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Integrated Promotion Program
Do you want a more personal, systematic and direct
way of communicating with your target audience?
- Let Organic & Wellness News design an
advertising program for you based on your needs and budget.
- Advertise in the printed and on-line versions of Organic
& Wellness News and reach thousands of qualified readers
worldwide.
- Integrated Promotion Programs include printed and electronic ads,
newsletters, mailings, fax and e-mail campaigns, even a complete business
agenda for you while visiting a country or sector to meet with potential
clients. Contact us to discuss
details.
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Cooperative Advertising
Do you exhibit at the top international organic trade
shows, want more buyers at your booth, have a small advertising budget,
but would like a high- impact promotional campaign?
Try our Cooperative Advertising Program:
- Share a page with up to eight (8) companies from your region or country
or with firms offering a product or service that does not compete directly
with yours.
- Run your ad with other companies under the same product category,
but from a different country or region
- Space available in junior, full and double-page ad sizes for more
than three (3) companies
- Organic & Wellness News designs and typesets
the ad and presents you up to two (2) final drafts for your approval.
- We’ll divide the advertising price into equal parts among all
participating firms.
The Cooperative Advertising Program offers domestic & international
visibility and it’s affordable. An excellent alternative for trade
associations or umbrella international organizations assisting groups of
smaller exporters. |
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Digital Requirements
Platforms
Supported
MS Windows Based
Macintosh |
Media Supported
3.5" diskette - 1.44Mb
Zip disk - 100Mb, 250Mb
CD-ROM/R/RW |
File Formats
Supported
Ilustration Packages
Adobe Ilustrator
Corel Draw |
Composition Packages
Adobe InDesign
Quark Xpress 4 |
Data Formats
PDF* preferred
EPS (must embed or include fonts)
TIFF
Bitmap |
Printing Process
Digital Offset Press |
Fonts
- We require the use of Type 1 Fonts
- Do not use multiple masterfonts
- Please supply all fonts used in the artwork design. This includes
fonts used in EPS graphics. If this is not possible please change
applicable text to outlines
- Do not use style options to customize a font; use the actual
font itself.
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Colour
- All images must be CMYK
- Make sure all graphic files used are supplied in the following
manner:
- Resolution - Color images 300dpi
- Line Art 2400ppi
- Note all colour specifications in graphic and page layout files
need to be set to CMYK (process separation)
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Colour
Proof - Hardcopy
All digital files must be accompanied by a good colour digital print.
Remember, the prepress operator and printer will use your hard copy
as a final guide. |
Layout
- All ads should be created at 100% of final print size published
in the media kit.
- Crop marks should be at trim size and should be 1/4" (0.63cm)away
from trim. Any bleed in full page spreads and full pages should
extend 1/8" (0.31cm) from trim.
- Do not use the predefined "hairline" width rule within
drawing or page layout applications.
- Do not use smaller than 8 point bold type or type that is less
than .01 inch at the thinnest part of a character or rule in areas
that print in reverse.
- In ads that have edge bleed (such as full page) keep important
elements such as type a minimum 3/8" (0.95cm) away from the
trim.
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Additional Information
- Advertisements created in “news style” must have the label
“advertisement” on top or bottom of the page.
- Requests for special position (cover, right hand side): 10% extra of
rate card.
- Production Charges: There will be an additional cost for any production
charges necessary if material provided does not meet the digital specifications
or if typesetting is needed. Cost will be discussed with client in advance
if material has been provided at least one week prior to the deadline.
- Inserts: For details contact the publisher.
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Pre-Press - Shipping Instructions
Ship color proofs and hard copy before each publication deadline to:
Heinz Wenzel
Pitney Bowes Management Services Deutschland GmbH
(Ref. Organic & Wellness News)
Industriepark Höchst G 814
D-65926 Frankfurt
Tel: +49 69 3 05 - 54 27
Fax: +49 69 3 19 354
E-mail:
heinz.wenzel@pbms.de
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Classified Ads
$50 USD per column inch, 25 word minimum payable in
advance to:
Premergo International Inc.
c/o Toronto Dominion Bank Branch 3248
Account 0283-7300761
Address:
1158 Bank Street
Ottawa, ON, Canada
K1S3X8 |
Website Ads
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Pixel Size |
Monthly Rates in USD (Min. 3 months) |
| Banner Ad |
531w X 60h
468w X 60h |
$60 home page
$55 other sections |
| Featured Ad |
120w X 200h
120w X 200h
120w X 60h
120w X 60h |
$45 home page
$35 other sections
$30 home page
$25 other sections |
| Vertical Strip Ad |
99w X 300h
99w X 300h |
$50 home page
$40 other sections |
All website ads have to be pre-paid or guaranteed with
a credit card (VISA /Mastercard)) and are accepted in GIF (max 15K size)
or Flash (max 30K size) formats.
Prices do not include ad design and are subject to change. |
Payments
All ads will be paid in USD by wire transfer directly
to:
Premergo International Inc.
C/o Toronto Dominion Bank
Branch 3248 account 0283 – 7300761
Address:
1158 Bank Street
Ottawa, ON, Canada
K1S 3X8
Payments are due within ten days from billing date. Late payments will have
a 2.5 % interest charge. |
Organic & Wellness News is a trademark owned by Premergo International
Inc.
Produced by: Premergo International
Inc.
Publisher: Adriana Michael amichael@organic-and-wellness-news.com
Project Director: Lucía Lorente advertising@organic-and-wellness-news.com
Editorial Coordinator: John Coghlan editorial@organic-and-wellness-news.com
Colaborators: Rudy Korthbech, Gloria Newman,
Johanna Olarte, Kristina Loge, Martin Grass, Wolfgang Dannebaum, Bernardo Kodopoulus, Adrian La Rose
Legal: Milton
Heller & Associates
Graphic Design: Germán
Ruiz - Producciones Imagen & Publicidad
Pre-Press: Pitney Bowes Management Services Deutschland
GmbH
Printing: Quebecor World |
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About Us
